In-Person vs Virtual vs Hybrid: Which Approach is The Best?
There are more options for evet planning than ever before, whether it be an in-person event at a physical venue, a virtual event where guests attend from the comfort of their homes, or a hybrid option that blends the two together.
No matter what form it is, the goal is always concerned with the comfort level of attendees and providing an impactful and memorable experience for your attendees.
Can hybrid events have the same result as in-person? Are there any key takeaways from virtual events? Here's a quick reading of differentiating the pros and cons of these 3 event formats.
In-Person Event - All attendees being present at the event’s venue physically
Pros
Build relationships through physical interaction such as handshakes, eye contact, and face-to-face conversations
Excitement and anticipation for reuniting in-person
Higher potential for generating revenue
Cons
Higher cost, including the expenses of venue rental, decoration, entertainment, cost of employees traveling and etc
Limited flexibility such as travel costs for attendees, not inclusive for people who unable to attend
Unpredictability of covid conditions and risk
Virtual Event - Event that happens 100% of attendees participate virtually, via digital technologies
Pros
Potential for increased attendee count
Eliminate the risk of a pandemic-driven cancellation
Create possibilities for inviting keynote speakers due to distance, schedules, and budget
Smaller carbon footprint
Cons
Networking and interaction seem limited
Virtual events have become very competitive. You’ll need attractive content to stand out
Attendees have a short attention span for online events
Hybrid Event - Combination of physical components with online elements, attendees can have the options of participating physically or remotely
Pros
Best of both worlds, your event can be experienced in two different ways
Engagement data collected from virtual attendees
Increase audience reach with the virtual element that you have the potential to reach a border audience online
Increase exposure for sponsors, on not just one platform but two, one of which is more long-lasting
Cons
Greater production knowledge and experience needed from your technical partner
Additional coordination and engagement requirements
Delivery has the potential to become complex
Choosing the right event format is only half of the battle. To make sure that it is worth every penny you spend on it, never forget to have a clear purpose and focus on your target market. We hope the information above can help you have a clearer picture of preparing for your upcoming event!
Looking to create a hybrid event that leaves your audience engaged and entertained from start to finish? Dreamory Entertainment is here to help.
We're a team of dedicated professionals who are more than experienced hybrid events producers, we know that event technology is revolutionizing the industry, and we take it seriously.
WhatsApp / call: +60 12-432 1928
Email: info@dreamoryentertainment.com